The Body Shop | Fresh Nude Foundation

Fall back in love with your skin with the body shop’s new & improved fresh nude foundation 

The Body Shop’s iconic Fresh Nude Foundation range just got better. Now in 40 shades, and with three undertones, this is makeup for every gorgeous, unique face.  

Whatever your shade, whatever your gender and however you express yourself, Fresh Nude is here to help you be the most confident version of you. 

Different coloured foundations in bottles

So, what’s new? 

New Fresh Nude still has things you loved about the original formula – 24hr moisturisation and a radiant-looking finish – but it’s now also vegan certified and made with 95% natural-origin ingredients. It’s also bottled up in 100% recyclable packaging. *  

Enriched with vitamin E and Community Fair Trade organic aloe vera from Mexico, Fresh Nude not only looks good but feels comfortable on your skin and leaves it feeling fresh all day. It’s a lightweight, non-cakey formula that leaves skin with a smooth-looking finish. It’s also suitable for sensitive skin types and was tested by an inclusive panel of all skin tones and genders. 

Just find the perfect shade for you and smooth it on for medium coverage that lasts all day long (or at least as long as you do). 

New Recyclable Packaging 

Fresh Nude’s packaging has had an upgrade and is now 100% recyclable.* And instead of a pump dispenser, each bottle now comes with a more sustainable spatula that can be recycled.* The new spatula also makes it super easy to apply your foundation. Just scoop it out and smooth it on for that dewy-looking finish. 

Community Fair Trade Aloe Vera

The Body Shop’s Community Fair Trade organic aloe vera is sourced from Campeche in south-east Mexico. They work with expert farmers who can harvest aloe leaves while causing minimal harm to the environment which is extremely important due to the land being close to three precious rainforest biosphere reserves in the Yucatán Peninsula. Once harvested, the aloe vera leaves are filleted by hand within 6 hours, this helps preserve their freshness and makes sure they’re of the highest quality.  

Since 2015, this trade partnership has helped support the indigenous female farmers living on the 

edge of these rainforests who could otherwise face discrimination and limited work opportunities.  

It also means The Body Shop gets to fill their products with the good stuff. 

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