Superdry | Conscious Shopping, Sustainable Style

Conscious shopping. Let’s work together to leave a positive environmental legacy. Organic cotton is better for people and the planet.

A man wearing a white shirt

By using natural techniques, organic farmers are protecting precious water, combating climate change and eliminating harmful pesticides. Our vegan trainers have zero animal traces. We know because they’ve passed 172 tests and have The Vegan Society mark of approval. Stress-tested 250,000 times, they’re also built to last.

A woman weaing a black hoody and some black pants with superdry logo in white.

Sustainable style. Let’s work together to leave a positive environmental legacy. We’re creating more and more garments out of low-impact materials like TencelTM, linen and hemp – good for the planet, good for you.

A man wearing a black padded jacket.

We diverted 34 million plastic bottles from oceans and landfill last year by recycling them into poly-fill for our padded jackets. Each jacket contains on average 26 recycled bottles.

A woman wearing a denim jumpsuit.

 

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